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SOLUTIONS > Email_Marketing > Features
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ProMailor is a feature rich solution giving you everything you need to manage your email marketing campaigns. |
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Email Marketing Lists
Lists can be created in a number of ways:
Manually adding email addresses to a new list.
Uploading an exported CSV file from another application such as Access, Excel, etc.
Via un/subscribe / capturing information through integration with your web site.
Updated via a previous email report.
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Creating Emails
ProMailor allows you the freedom to create a HTML or text emails in any third party applications such as DreamWeaver, FrontPage, etc and upload it. ProMailor will manage all links and graphics. However ProMailor features a powerful and easy to use online email creator. With this you can add graphics, links to web sites, email replies, documents and special ProMailor tags to personalise your emails.
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Sending Emails
By default ProMailor batches the sending of all emails. This allows you to send in a much more controlled fashion. For example, if you are sending the same email to a list of 1,000 customers, it can be scheduled to commence at any point in the future and send a batch amount from the list to recur at a set period until the list is completed. At any point during this process you can pause or stop the process.
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Reporting
One of the major benefits of email marketing is the ability to report back on the effectiveness of the campaign. With ProMailor, as each mailshot is sent out, a report is generated and this report is consistently being updated throughout the life of the campaign. ProMailor reports on: Sent, Viewed, Bounced and Opt-out (unsubscribe). Each of the many factors that ProMailor reports on in a campaign can be further analysed including creating sub-lists.
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Managing Opt-in / Opt-out
The success of permission based marketing requires user friendly Opt-in / Opt-out management. ProMailor has comprehensive customisation and configuration facilities for implementing this. Users can, for example, opt-out of their current list but choose to opt-in to any number of other lists that you have made available for them.
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Multi-user Management
ProMailor is a fully featured multi-user system, allowing the administrator to set up any number of other “day to day” users of the system. All users can have a comprehensive set of privileges applied to their account to define what they can and cannot do.
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Users include:
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Equinox eBusiness Solutions
is a trade name of Weiskoff ltd. reg. no. 305619. The Digital Hub, Dublin 8.
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